Business Plan
Peek into a new reality. A Paradigm Shift in Computing and Communication, The Next Step in Cognition.
Executive Summary
At ZiaVision, we are dedicated to transforming the productivity space with modern technological innovations.
Our goal is to create an Augmented Reality (AR) platform that will make cognitive tasks easier and more enjoyable. We, therefore, seek a total of $428,216,000 to launch our ZiaVision X Vision platform through the CHIPS ACT Grant.
This capital will go towards the development of the initial prototype, setting up the infrastructure that will support the platform, marketing research, and the necessary working capital. Additionally, the funding will be used to create a market for the X Vision platform among the cognitive task users.
We believe that with the right foundations and resources, our X Vision platform will make great strides towards redefining how cognitive tasks are done. We stand ready to build the future of cognitive computing and look forward to your support for this goal.
Why? (Problem)
We chose this idea because we identified a significant gap in the market for augmented reality experiences that seamlessly blend convenience, infrastructure integration, and high fashion. While there are numerous augmented reality offerings available, only a handful provide both ease of use and integration with existing infrastructure.
The primary market problem we aim to address is the lack of accessible augmented reality experiences that combine simplicity and fashion. Existing solutions often rely on complex hardware, leading to usability issues and unattractive designs.
Our goal is to develop a sophisticated augmented reality platform that is both user-friendly and aesthetically pleasing, thereby filling this gap in the market and providing consumers with a high-tech yet elegant solution to their needs.
What? (Solution)
Our business idea is exceptional because it integrates cutting-edge technologies, including Augmented Reality (AR), Artificial Intelligence (AI), cloud infrastructure, and embedded systems, to offer a comprehensive solution to the market problem.
Integrated Product
Our platform integrates various technologies seamlessly, providing users with a holistic solution rather than piecemeal offerings.
Latest Technologies
By harnessing the power of AR, AI, cloud infrastructure, and edge systems, we ensure that our platform remains at the forefront of innovation.
Enabling Spatial Computing
Our ultimate goal is to make it easier for people to engage with spatial computing technologies, opening up new possibilities for creativity, productivity, and entertainment.
Team
Founders have an incremental interest in augmented reality and behavioral social patterns.
A Full Sail University alumnus, who earned his Associate of Science degree in Mobile Development. A relevant member of the sciences, who is experienced with programming mobile technologies and who has technical expertise in Augmented and Virtual reality. Jonathan has experience distributing Applications for mobile devices, programming mobile devices relevant to this project. Ex: Oculus platform and iOS AR Apps.
C.N. is a technical lead, whose experience with server-network infrastructure will allow our research and development team to function at a technical level. Chris will bring much needed functionality to the project, functionality such as server infrastructure fall-backs & network-server up-time, he will provide computer networking capabilities for our research team, and the technical expertise required for this type of project to succeed.
[Redacted] Solutions Partner overseeing the acquisition of a CHIPS ACT Grant.
Products and Services
We will offer 3 main products, that will help with cognitive tasks.
X Vision Platform
An Engaging Augmented Reality Experience as a Platform.
A Unique Augmented Reality Platform!
Auxiliary Aid + Cognitive Assistance
An auxiliary system that reads information and provides auxiliary assistance.
Help when you need it!
Sponsors
Strategic partnerships to accelerate growth and innovation.
Industry-leading support and resources.
Market Analysis
Market Potential
Market Trends
Market Coverage
Your products and services are distributed globally
Market Growth
There is an overall increase in demand for the products and services you plan to sell
Market Analysis Insight: The global Mobile Augmented Reality (MAR) market size is projected to reach US$ 84,390 million by 2028, from US$ 8,051.1 million in 2021, at a CAGR of 39.6% during 2022-2028.
$106.69B
↑ 39.6% CAGR$85.35B
80% of Total Addressable Market
$5.97B
7% of Serviceable Available Market
Target Customers
We will primarily target smartphone savvy people in three primary groups.
Businesses
Pain points
- Don't have much time to waste!
- Want Convenience.
- Expect a Lot.
Military
Pain points
- Needs Customizable Product
Influencer
Pain points
- Want Priority Access
- Wants Exclusive Updates
Our Competitors
We have analyzed our main competitors and here are their strengths and weaknesses.
Meta Orion Project
Medium ThreatOrion combines the look and feel of a regular pair of glasses with the immersive capabilities of augmented reality, and is the most advanced pair of AR glasses that Meta has made to date.
Apple Vision Pro
High ThreatA premium mixed reality headset that combines AR and VR capabilities with advanced eye tracking and gesture control.
Nreal Air
High ThreatPowered by proprietary optic and computer vision technologies, Nreal Air brings three different levels of AR experience - Air Casting, Virtual Desktop and AR Space.
Our Competitive Advantages
Niche Market Focus
By serving the niche market, we will be able to focus its products and content on the needs of these customers more so than larger, entrenched competitors.
Relationships
Our CEO and the technology director know many of the best programmers and mobile application development companies. As such, it will be relatively easy for us to build the app's functionality.
Integrated Solution
Unlike many competitors who offer either hardware or software solutions, our platform provides a fully integrated experience that combines cutting-edge hardware with powerful software capabilities.
SWOT Analysis
We have done a SWOT analysis of our business to better understand and assess the market we are entering.
Strengths
As a startup, ZiaVision enjoys a distinct advantage over established corporations, which are often constrained by existing responsibilities to shareholders, customers, and product lines. This fresh approach allows ZiaVision to be more direct and experimental with its platform, fostering innovation and agility.
Moreover, the guidance and support provided by shareholders offer a significant advantage, shaping ZiaVision's direction. By prioritizing customer feedback and preferences, ZiaVision ensures that its platform evolves in alignment with user needs while leveraging stakeholder resources to enhance the user experience.
Weaknesses
Despite its strengths, ZiaVision faces challenges such as time constraints, limited financial resources, and minimal user feedback. These factors may hinder the implementation of advanced features and the development of the platform, potentially impacting progress.
Opportunities
In a highly competitive market, the demand for a unified Augmented Reality platform is growing steadily. ZiaVision's unique selling proposition positions it favorably to capitalize on this trend. Additionally, while competition exists, ZiaVision stands out as one of the few platforms with a comparable offering, providing ample opportunity to capture market share and establish itself as a leader in the industry.
Threats
One potential threat is the inability to secure timely funding, which may impede ZiaVision's ability to compete effectively against established players like Meta. Moreover, there is a risk of cash flow shortages, as platform development costs could exceed initial projections, particularly if user traction is insufficient to offset expenses. These threats underscore the importance of strategic financial management and proactive measures to mitigate risks.
Financial Projections
The following charts outline the projected profit and loss (P&L) and cash flow.
Revenue & Profit Projections
Cash Flow Projections
Year 1 Expenses Breakdown
Financing
| Financing ($) | Y1 | Y2 | Y3 | Y4 | Y5 |
|---|---|---|---|---|---|
| Investment | - | $527.00M | $527.00M | $527.00M | $527.00M |
| VC Capital ($3B Exit) | - | $100.00M | - | - | - |
| CHIPS ACT | - | $427.00M | - | - | - |
| Loan | $41,437.14 | $24,894.75 | $8,352.37 | -$6,811.49 | -$6,811.49 |
| Balance | $41,437.14 | $527.02M | $527.00M | $526.99M | $526.99M |
Ownership
Business Structure: Corporation
Ownership Distribution
Note: I would like to maintain a 6% ownership stake in the company, while granting a 5% equity stake to my co-founders, and allowing 89% of the ownership to be allocated among common shareholders. This structure is intended to support a balanced and mutually beneficial division of ownership that ensures fair value for all parties involved.
Startup Costs
| Startup Costs ($) | Y1 | Y2 |
|---|---|---|
| Facilities | 650,000 | 4,000,000 |
| Innovation Center + Renovation | 650,000 | - |
| Assembly Factory | - | 4,000,000 |
| Equipment | 260,000 | - |
| Computers + Support | 260,000 | - |
| Inventory | 200 | 200 |
| Stationery | 200 | 200 |
| Totals | 910,200 | 4,000,200 |
Join Us in Shaping the Future of XR
ZiaVision is poised to revolutionize how we interact with technology and the world around us. Be part of this exciting journey.